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Digital Marketing Training Modules
Digital Marketing Introduction
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
Understanding the Website
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
Website Creations
- Blogger
- WordPress
Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
Search Engine Optimization (SEO)
- What is SEO?
- How do search engines work?
- SEO Tools
- Web position Analysis
- Competition Analysis
- Google Algorithms and Updates
On Page Optimization
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag
- Anchor Text
- Header Tag
- Robots.txt
- Xml Sitemap
- Redirections ( 301, 302)
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
Offpage Optimization
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classified Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers
Social Media Optimization (SMO)
Google+
- Set-up and usage
- Company profile
- Communities Creations
- Promotions
- Event Creations
- Profile Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
- Profile Creations
- Company Page Creations
- Tips and Guides
- Linkedin posts
- Linkedin promotions
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Integration Techniques
- Promotional Techniques
Search Engine Marketing (SEM)
Introduction to SEM
Google Adwords
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
Google Adwords Express
- Setup
- Google Mapping Ads
Bing Ads
- Setup
- Marketing
Social Media Marketing (SMM)
Introduction to SMM
- Sing up
- Payments Methods
- Paid Promotion
- Video Ads
- Event Marketing
- Set-up and usage
- Tips
- Promoted Tweets
- Setup Paid Ads
- Linkedin Post promotions
- LinkedIn Paid Campaigns
Affiliate Marketing
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affiliate marketing types
- Affiliate marketing tools
- Earning Techniques
Email Marketing
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
Mobile App Promotions
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
Certifications
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certification
Reporting
- Google Webmasters
- Google Analytics and Custom reports
Tools
- Ahersf
- SEMrush
- MOZ
- Google Search Console
Youtube Marketing
- Youtube Channel Setup
- How to Rank and Optimize Youtube Videos
- How to get more views and Subscribers
- How to Promote Your Youtube Channel
- How to boost your Business with a youtube Channel
- Learn to Edit VideoLearn ways to Make Money from Youtube
- How to Setup youtube Premiere
- Youtube Earning
- Youtube Advertising
Online Earning Types
Google Adsense
- Content Marketing
- Video Marketing